Digital Marketing Basics

• Digital Marketing Basics

  Digital Marketing Basics Understanding the Foundation Digital marketing is the backbone of modern customer acquisition. It covers every online activity that connects your business with potential customers—from search engines to social media to online reviews. For small and very small businesses, it’s not about having the biggest budget, but about using the right channels effectively. Digital marketing allows you to: Reach your target audience precisely where they spend time onlPopular

• Ad Channels Overview

  Ad Channels Overview Choosing the Right Channels for Your Business Every marketing channel has its own strengths, audience behavior, and purpose. For small and very small businesses, success comes from matching the right channel to your business type and letting AI optimize across them. You don’t need to be everywhere. You just need to be where your customers are — and where your message fits best. Google Search — Capturing Active Demand Google Search is where people go when thPopular

• Marketing Metrics Simplified

  Marketing Metrics Simplified Understanding What to Measure — and Why It Matters Digital marketing can feel like a numbers game, but not all numbers mean the same thing. For small and very small businesses, the goal is simple: know whether your marketing is working, even if you don’t yet track every conversion. Conversions — such as online purchases, form submissions, or booked appointments — are the ideal measurement of success. However, many small businesses don’t yet have tools liPopular