Should I use video ads or static images?

Both video ads and static image ads can be highly effective — it depends on your business type, your message, and what you want people to do. Ctrl+A supports both formats and helps you use them together in the smartest way possible.

When static images work best

Static image ads are great for businesses that need quick, clear communication.

They perform especially well for:

• Local service providers (plumbers, electricians, beauty salons) — a strong photo and short text quickly explain what you do.
• Retailers or small online shops — show your products clearly with a simple call to action.
• Restaurants or cafés — highlight a dish, an offer, or your location.

Why they work:

• Easy to create — you can use photos from your website or phone.
• Perfect for local awareness and lead generation.
• Lower production effort — no need for editing or filming.

When video ads work best

Video ads grab attention and are ideal for businesses that rely on emotion, storytelling, or demonstrations.

They’re particularly effective for:

• Fashion, beauty, and lifestyle brands — show products in action and create emotional appeal.
• Gyms, coaches, and trainers — demonstrate energy, results, or transformation.
• Restaurants, hotels, or creative businesses — let customers experience your atmosphere before visiting.

Why they work:

• Capture attention longer and build trust faster.
• Great for showing people, movement, and experiences.
• Work especially well on Meta (Facebook & Instagram) and YouTube.

The best approach — use both

If possible, use both videos and images in your campaigns. Here’s why:

• Google and Meta automatically test which format performs better for your audience.
• Ctrl+A includes both types in your campaigns and lets the AI decide where each works best.
• Over time, your budget is shifted automatically toward the format that drives more results.

You don’t need to choose or optimize manually — Ctrl+A and the ad platforms handle that for you.

Summary

• Static images: quick, simple, and effective for services and clear offers.
• Videos: ideal for storytelling, emotion, and visual engagement.
• Best strategy: use both — Ctrl+A, Google, and Meta automatically learn which performs best for your business and focus your budget there.

Updated on: 26/10/2025