Should I use Google Search, Meta, or both?

Many small businesses wonder whether they should advertise on Google Search, on Meta (Facebook & Instagram), or on both. The answer depends on your goals — but in most cases, using both platforms together delivers the best results.

Ctrl+A makes that easy. You simply select all available channels, and our AI automatically distributes your budget where it performs best.

Google Search — Great for capturing active demand

Google Search is where people go when they already know what they need.

Someone searching “plumber near me” or “buy handmade candles” already has an intention to buy or book.

Best for:

• Local service providers (plumbers, electricians, hairdressers)
• E-commerce stores with specific products
• Businesses that want leads or direct sales

Strengths:

• High purchase intent
• Strong lead quality
• Clear and measurable conversions

Limitation:

• Smaller reach — only people actively searching for your offer will see your ads.

Meta (Facebook & Instagram) — Ideal for building awareness and engagement

Meta platforms are social and visual. They help people discover your business even if they aren’t actively searching for it.

Best for:

• Local shops, restaurants, or cafés
• Lifestyle, fashion, or beauty brands
• Coaches, trainers, and consultants

Strengths:

• Great for local visibility and brand awareness
• Builds trust through visuals and storytelling
• Generates engagement and repeat customers

Limitation:

• Lower purchase intent — users often see your ads while browsing, not searching.

Why using both works best

Google and Meta complement each other perfectly:

• Google brings you customers who are ready to act.
• Meta helps you reach new people and stay top of mind.

Ctrl+A’s Intelligent Budget Allocation ensures your money goes where it performs best — for example, more toward Google when conversions are strong, and more toward Meta when engagement grows.

Even a small business with a modest budget benefits from a mixed approach. It’s the simplest way to build awareness and generate leads at the same time.

Summary

Use both Google Search and Meta if possible.

Google converts active buyers, while Meta builds visibility and trust.

Ctrl+A automatically manages the mix for you — so your budget always follows the best-performing channels.

Updated on: 26/10/2025