> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.controlplusa.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Introduction to Brands

# Introduction to Brands

## What Are Brands in Ctrl+A?

In Ctrl+A, every **Business Account** can contain one or more **Brands**.

A *Brand* represents a specific business entity, store location, or product line — for example:

* A local bakery with multiple shops
* An agency managing marketing for several clients
* An online retailer running separate campaigns for different product lines

Each brand has its own data context — including campaigns, analytics, and media budgets. This allows you to clearly separate activities and performance metrics between different business units.


![](https://storage.crisp.chat/users/helpdesk/website/-/6/e/7/3/6e7386c1bb893000/image_1na8tp2.png)



## Default Brand Creation During Onboarding

When you first complete your **Business Account Setup**, Ctrl+A automatically creates a **default brand**.
This default brand uses your company name, address, and logo provided during onboarding.

Example:

* **Company name:** My Company LLC
* **Default brand name:** My Company LLC
* **Address:** Taken from the business account setup
* **Logo:** The one uploaded during onboarding

This ensures you can start campaign creation immediately without additional configuration.


![](https://storage.crisp.chat/users/helpdesk/website/-/6/e/7/3/6e7386c1bb893000/image_8dmdz5.png)



## Why Brands Matter

Every campaign in Ctrl+A belongs to a **specific brand**.

That means:

* Campaign creation always happens **within the selected brand**
* Analytics data and performance reports are **brand-specific**
* Budgets, connected ad accounts, and targeting settings are **isolated per brand**


This structure is particularly useful if you:

* Manage several locations or business divisions
* Work as a small agency serving multiple clients
* Sell different types of products that require distinct marketing strategies


## Switching Between Brands

You can switch brands anytime using the **brand selector** in the sidebar.
When you change the active brand:

* The entire dashboard updates — including campaigns, analytics, and settings.
* Any new campaign will automatically belong to the selected brand.

This keeps your workspace clean, organized, and focused on the right business entity.


## Key Takeaway

Brands define the structure of your Ctrl+A workspace.
Each brand acts as a self-contained marketing environment with its own campaigns, analytics, and connected accounts.
Your default brand is ready from the start — and as your business grows, you can add more brands anytime to match your organization’s structure.