> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.controlplusa.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How much does it cost?

# How much does Ctrl+A cost?

Ctrl+A has flexible subscription options designed for small and very small businesses.
You only pay for two things: your **subscription plan** and your **media budget** (the actual ad spend).


## 1. Subscription Plans

Your subscription determines how many campaigns, users, and AI-generated assets you can use per month.

### **Monthly Plans**

| Plan | Price | Includes |
| ---- |
| **Free Package** | **€0 /month** | 1 User, 1 Active Campaign, 10 Asset Generations |
| **Starter Package** | **€39 /month** | 1 User, 3 Active Campaigns, 30 Asset Generations |
| **Growth Package** | **€79 /month** | 3 Users, 10 Active Campaigns, 90 Asset Generations |
| **Pro Package** | **€199 /month** | 5 Users, 30 Active Campaigns, 300 Asset Generations |


### **Yearly Plans**
(Save up to 15% compared to monthly billing)

| Plan | Price | Monthly Equivalent |
| ---- |
| **Starter Package** | **€390 /year** | €32.50/month |
| **Growth Package** | **€790 /year** | €65.83/month |
| **Pro Package** | **€1,990 /year** | €165.83/month |
> **Note:** Plan prices and features may change over time, but your Ctrl+A dashboard always shows the current valid offerings.


## 2. Media Budget — Your Advertising Spend

Your subscription covers the platform itself — not the ads.
To run campaigns on Google, Meta (Facebook & Instagram), or YouTube, you’ll need to **fund your media budget**.

You can do this by:

* Adding credit via **manual top-up** (minimum €100 / $100)
* Enabling **auto top-up** to keep campaigns running automatically

If you connect your own **Google Ads** or **Meta Ad Account**, those platforms charge you directly — in that case, you don’t need to fund a Ctrl+A credit balance.

## Example

If you choose the **Starter Plan (€39/month)** and add **€150** to your media budget, your total initial cost will be **€189**.
The subscription covers the platform and AI tools, while the €150 is used for your ads.


### Summary

* **Subscription** → Access to Ctrl+A software, AI tools, and campaign management
* **Media Budget** → Pays for your ads on Google, Meta, and YouTube

You can start with the **Free Plan** to explore Ctrl+A and upgrade anytime when you’re ready to scale your ma