How does Ctrl+A decide where to spend my budget?

Ctrl+A uses AI-driven budget allocation to make sure every euro or dollar of your media budget delivers maximum results.

Instead of manually deciding how much to spend on each channel, Ctrl+A analyzes campaign performance data and automatically shifts your budget to the best-performing platforms.

1. How Intelligent Budget Allocation Works

When Intelligent Budget Allocation is enabled, Ctrl+A continuously monitors campaign results across all selected channels — including Google Search, Google Display (GDN), YouTube, Facebook, and Instagram.

The AI evaluates key performance indicators such as:

• Clicks and impressions
• Cost per click (CPC) and cost per conversion
• Engagement rates and conversion signals

Based on this data, Ctrl+A automatically reallocates your daily budget — sending more funds to the channels that perform best, while still keeping smaller portions active on other channels to collect fresh performance data.

Example: If your Instagram ads deliver higher engagement than your Google Display ads, Ctrl+A will gradually move more of your budget toward Instagram.

2. Always-On Optimization

Budget allocation is recalculated regularly during your campaign’s lifetime.

The goal is to maximize your overall campaign performance, not just one channel.

Even when one platform performs better, Ctrl+A never moves 100% of your spend there. A small portion always remains distributed across other channels to ensure ongoing testing and optimization.

3. Manual Control Option

If you prefer, you can disable Intelligent Budget Allocation in your campaign analytics view.

In this case, the daily budget will remain evenly split across the selected channels.

Summary

Ctrl+A’s Intelligent Budget Allocation automatically adjusts your ad spend across platforms to maximize performance.

It keeps your campaigns efficient by learning from real results and ensuring every channel gets the right share of your budget — with zero manual effort required.

Updated on: 26/10/2025