How does Ctrl+A decide how much to pay per click or view?

You don’t need to worry about setting bids or choosing the right price per click — Ctrl+A takes care of it for you. Our system automatically finds a smart balance between visibility and cost so your ads get results without overspending.

How it works

When you create a campaign, Ctrl+A checks real market data from Google and Meta to understand what other advertisers are typically paying for similar ads. Based on that data, our system tests several possible bid levels and estimates how many clicks or views each one could generate.

We then use an automated optimization method to find the sweet spot — where you get the most clicks or views for your budget without paying too much per click.

You don’t see all these calculations — they happen behind the scenes every time you launch or update a campaign.

For Google Ads

• Ctrl+A uses data from Google to understand the average cost range for your selected keywords.
• It then finds an ideal maximum CPC (Cost per Click) — the point where you get good traffic without wasting budget.
• For display and video ads, we use the same logic to calculate CPM (Cost per 1,000 Impressions) or CPV (Cost per View).

For Meta (Facebook & Instagram)

• Ctrl+A relies on Meta’s automatic optimization to spend your daily budget efficiently.
• We provide Meta with smart starting bids, and Meta’s system continuously adjusts to show your ads to the right people at the right price.

The result

With Ctrl+A, you always pay a fair price for clicks, impressions, or views — based on live data from Google and Meta. You never have to guess or manage bids manually.

If you’re curious about the details or want to understand your campaign costs, our support team is happy to explain more: help@controlplusa.ai.

Updated on: 28/10/2025