> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.controlplusa.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How can I compare the performance of Google vs Facebook?

# How can I compare the performance of Google vs Facebook?

With Ctrl+A, comparing performance between Google and Facebook (Meta) is simple.
Your **Analytics & Optimization** dashboard brings data from all channels together — giving you a clear overview of what’s working best.



## 1. View Aggregated Results

In the **Analytics** section, the top overview cards display key metrics across all campaigns:

* **Total impressions** (how many times your ads were shown)
* **Total clicks** (how many people engaged)
* **Click-through rate (CTR)**
* **Total spend and cost per click (CPC)**

These metrics are aggregated from **Google**, **Meta (Facebook & Instagram)**, and **YouTube**, allowing you to instantly see combined performance.



## 2. Compare Channels Individually

Scroll down to the campaign list or open a **specific campaign** and click the **graph icon**.
Here you can:

* Filter by **channel** (Google, Facebook, Instagram, YouTube)
* Switch metrics (Impressions, Clicks, CPC, CTR, Conversions, Cost)
* Visualize daily trends and compare them side-by-side
> Example: You can quickly see that your Facebook CPC is €0.35 while Google averages €0.22 — helping you understand which platform delivers cheaper traffic.

## 

### Summary
Use the **Analytics dashboard** to directly compare Google and Facebook performance.
Switch metrics, filter by channel, and let Ctrl+A’s AI continuously optimize your spend based on real results.