How can I compare the performance of Google vs Facebook?

With Ctrl+A, comparing performance between Google and Facebook (Meta) is simple.

Your Analytics & Optimization dashboard brings data from all channels together — giving you a clear overview of what’s working best.

1. View Aggregated Results

In the Analytics section, the top overview cards display key metrics across all campaigns:

• Total impressions (how many times your ads were shown)
• Total clicks (how many people engaged)
• Click-through rate (CTR)
• Total spend and cost per click (CPC)

These metrics are aggregated from Google, Meta (Facebook & Instagram), and YouTube, allowing you to instantly see combined performance.

2. Compare Channels Individually

Scroll down to the campaign list or open a specific campaign and click the graph icon.

Here you can:

• Filter by channel (Google, Facebook, Instagram, YouTube)
• Switch metrics (Impressions, Clicks, CPC, CTR, Conversions, Cost)
• Visualize daily trends and compare them side-by-side

Example: You can quickly see that your Facebook CPC is €0.35 while Google averages €0.22 — helping you understand which platform delivers cheaper traffic.

Summary

Use the Analytics dashboard to directly compare Google and Facebook performance.

Switch metrics, filter by channel, and let Ctrl+A’s AI continuously optimize your spend based on real results.

Updated on: 26/10/2025