> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.controlplusa.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Connecting Ad Accounts and Assets to Your Brand

# Connecting Ad Accounts and Assets to Your Brand

## Why Connecting Ad Accounts Matters

To run campaigns with Ctrl+A, each **Brand** must be connected to at least one advertising platform — such as **Google** or **Meta (Facebook & Instagram)**.

However, **specific assets are required** depending on the platform:

* To create **Facebook or Instagram campaigns**, you must connect **at minimum a Facebook Page and an Instagram Account**.

These connections allow Ctrl+A to automatically **generate, publish, and optimize** your campaigns across platforms — while ensuring that ad delivery, tracking, and analytics function correctly.

Connecting your accounts also ensures:

* Seamless ad creation and publishing across channels
* Transparent budget tracking and billing
* Centralized analytics in your Ctrl+A dashboard


## How Billing Works

There are **two possible billing setups**, depending on whether you share your own ad accounts or not:

1. **You share your ad accounts (Google or Meta)**

→ The campaign media budget is **billed directly by Google or Meta** to your own account.
→ Ctrl+A charges only the subscription and service fees.


2. **You don’t share ad accounts**

→ Ctrl+A uses its **own managed ad accounts**.
→ The campaign media budget is **charged via your Ctrl+A business account balance**, using the credit system and auto top-ups.


This flexibility ensures that even small or very small businesses can start advertising immediately — without the complexity of ad account setup.



## Step-by-Step: Connecting Your Ad Accounts

### 1. Select a Brand

Navigate to **Brands** in the sidebar and select the brand you want to connect. Then click the **eye icon (view)** to open its details.


### 2. Open the “Connect Account” Tab

In the brand detail view, go to the **Connect Account** tab. Here, you can connect both **Google** and **Meta** assets.


![](https://storage.crisp.chat/users/helpdesk/website/-/6/e/7/3/6e7386c1bb893000/image_frk2xf.png)



### 3. Connect Your Google Accounts

Click **Sign in with Google** and follow the secure authentication flow.
You can share any of the following assets:

* Google Ads Account
* Google Analytics 4 (GA4) Property
* Google Business Profile
* YouTube Channel

After signing in, select the assets you want Ctrl+A to access. This enables campaign creation, analytics tracking, and reporting.


### 4. Connect Your Meta Accounts

Below the Google section, click **Connect Facebook**.
Log in with your Facebook credentials and select the assets to share:

* Meta Ad Account
* Facebook Page
* Instagram Account
* Meta Pixel

Once connected, these assets become available for campaign creation and optimization.


### 5. Verify Your Connected Accounts

After completing both connections, open the **Connected Accounts** tab to view all shared assets.
Here, you’ll see details such as:

* Asset name and ID
* Connection status (Active)
* Default settings (e.g., which ad account is used by default)

![](https://storage.crisp.chat/users/helpdesk/website/-/6/e/7/3/6e7386c1bb893000/image_m7ltcg.png)



## Managing Multiple Accounts

If you manage multiple ad accounts or pages, you can set one as **Default** for your brand.
This ensures new campaigns automatically use the correct ad account and assets.
You can change defaults anytime in the **Connected Accounts** tab.


## Key Takeaway

Connecting your Google and Meta assets ensures full automation and transparency in campaign management.
Whether you use your own ad accounts or rely on Ctrl+A’s managed accounts, you maintain full control over your data, spend, and performance — all within one platform.