> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.controlplusa.ai/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Campaign Analytics

# Analytics & Optimization

The **Analytics** section gives you full visibility into how your campaigns perform — across all connected channels and campaigns. It combines clean reporting with AI-powered optimization tools that help you make smarter decisions with less effort.


## Overview Dashboard

When opening **Analytics**, you’ll see a summary of key performance metrics for your currently selected **Brand**:

* **Total Impressions** — How many times your ads were shown.
* **Total Clicks** — How many times users engaged with your ads.
* **Total Campaigns** — Number of all active, paused, and completed campaigns.
* **Click-Through Rate (CTR)** — The percentage of users who clicked after seeing your ad.
* **Budget** — Total spend across all campaigns.

Below, a comparison chart lets you analyze key metrics such as **Cost per Click (CPC)** or **CTR** per channel (Google, Facebook, Instagram, YouTube).


![](https://storage.crisp.chat/users/helpdesk/website/-/6/e/7/3/6e7386c1bb893000/image_lljy9w.png)



## Campaign List

Scroll down to see all campaigns of your selected Brand, including:

* **Lifecycle** (Scheduled, Running, Paused, Completed)
* **Impressions, Clicks, and Costs**

Two action buttons help you manage each campaign:

* **Eye icon —  Opens a Ad Preview**, showing how your ads appear on each platform.
* **Graph icon — Opens Campaign Analytics**, giving detailed insights into performance and budget.





## Campaign Analytics View

In this view, you can explore detailed performance metrics for each campaign:

* **Cost per Click (CPC)**
* **Cost per Mille (CPM)**
* **Click-Through Rate (CTR)**
* **Conversions** and **Cost per Conversion**
* **Impressions and Clicks over time** (by day or date range)

Switch between channels (Google, Meta, YouTube) to compare performance trends.


![](https://storage.crisp.chat/users/helpdesk/website/-/6/e/7/3/6e7386c1bb893000/image_1qg8pkl.png)




## Editing and Adjusting Running Campaigns

You can update key settings directly in the analytics view using the **pencil icon** next to editable fields:

* **Start Date / End Date** — Adjust or extend campaign duration.
* **Daily Budget** — Increase or decrease spend in real-time.
* **Pause or Resume** campaigns with one click.


> **Tip:** Scheduled campaigns can have their start date modified before launch, while active campaigns can be paused anytime.




## Intelligent Budget Allocation

Ctrl+A’s **Intelligent Budget Allocation** automatically distributes your budget across channels based on performance data.
When enabled, the system continuously analyzes **clicks**, **CPC**, **conversions**, and **cost per conversion**, shifting budget toward the best-performing platforms — while still keeping a portion active on others to maintain data accuracy.

This ensures balanced, data-driven optimization without full dependency on a single channel.

![](https://storage.crisp.chat/users/helpdesk/website/-/6/e/7/3/6e7386c1bb893000/image_zxxu1z.png)



## Best Practices

* **Regularly review results** to understand how your campaigns evolve.
* **Keep Intelligent Allocation enabled** for optimal performance over time.
* **Adjust daily budgets dynamically** based on results and seasonality.
* **Compare across channels** — CPC and CTR can vary by audience and goal.

With Ctrl+A Analytics, you always know what works — and the system continuously improves results for you.